Products
While the products are ultra-high-tech, the formulations are clean and modern — formulated without parabens and sodium chloride. All the products are gluten-free, cruelty-free, color and keratin treatment safe and have UV protection for hair. They perform like magic.
Kevin Murphy
A master of his profession, no one understands the transformative power of hair better than Kevin Murphy. His work has graced the covers of all the major global print publications, and he has directed hair teams for countless high profile fashion houses. Having trained at Vidal Sassoon in London, Kevin returned to Australia to establish himself as one of the country’s most sought-after stylists.
La Biosthetique
Life and beauty, bios and aesthetics - the combination of natural ingredients, state-of-the-art research and a passion for beauty have always defined the philosophy of the La Biosthétique brand ever since day one. Premium quality is not simply a possibility; it is the prerequisite. It is the roots - for the Culture Of Total Beauty.
Hairstory
Hairstory is a unique hair care brand with a revolutionary product, New Wash. It cleans and conditions hair without using damaging detergents found in traditional shampoos. New Wash respects your hair's natural oils, breaking the cycle of over-washing and over-conditioning. This approach leads to healthier, more balanced hair, allowing it to thrive in its natural state.